Evaluation Of Promotional Tools Of Different Pharmaceutical Companies - Asadujjaman, Mohammad
32,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

Bangladesh Pharma market is getting competitive day by day. Emergence of new pharmaceutical companies, aggressive promotional approach of the leading companies, successive launching of new products, multifarious needs of the customers altogether have turned this arena a highly placeof competition for the marketers. Most of the companies are trying to snatch share from each other through formulation and implementation of different promotional strategies. Therefore an accurate understanding of the competitor s promotional acceptance among the physicians is essential to set out the future strategies of our pharmaceutical companies.…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Bangladesh Pharma market is getting competitive day by day. Emergence of new pharmaceutical companies, aggressive promotional approach of the leading companies, successive launching of new products, multifarious needs of the customers altogether have turned this arena a highly placeof competition for the marketers. Most of the companies are trying to snatch share from each other through formulation and implementation of different promotional strategies. Therefore an accurate understanding of the competitor s promotional acceptance among the physicians is essential to set out the future strategies of our pharmaceutical companies.
Autorenporträt
Título obtenido: M.Pharm(Tesis) de la Universidad de Rajshahi, Bangladesh. Posición actual: Conferenciante (desde el 11 de febrero de 2009), Departamento de Farmacia, Universidad de Ciencia y Tecnología Atish Dipankar, Dhaka (Bangladesh). Experiencia profesional: Designación: Conferenciante, Organización: RAJSHAHI INSTITUTE OF MEDICAL TECHNOLOGY, BANGLADESH.