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Readers will learn how using quantitative measurement techniques to gauge financial and non-financial company goals can help guide R&D management performance and improve company success. It helps one choose financial R&D projects, create a customer satisfaction and effectiveness index, measure "idea to customer" time, and focus on innovation rather than implementation.

Produktbeschreibung
Readers will learn how using quantitative measurement techniques to gauge financial and non-financial company goals can help guide R&D management performance and improve company success. It helps one choose financial R&D projects, create a customer satisfaction and effectiveness index, measure "idea to customer" time, and focus on innovation rather than implementation.