EVENT MANAGEMENT
Monograph
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"Event management" is due to the fact that it allows you to form and develop professional competencies necessary for the professional organization of events, which are one of the most effective marketing tools for influencing the target audience. The purpose of the textbook is to provide students with information for the acquisition of knowledge, abilities, skills, value attitudes and competencies in the field of tourism economics, economic activity of tourism enterprises, organizing entrepreneurial activities in tourism, making economic decisions in market conditions in the field of tourism, ...
"Event management" is due to the fact that it allows you to form and develop professional competencies necessary for the professional organization of events, which are one of the most effective marketing tools for influencing the target audience. The purpose of the textbook is to provide students with information for the acquisition of knowledge, abilities, skills, value attitudes and competencies in the field of tourism economics, economic activity of tourism enterprises, organizing entrepreneurial activities in tourism, making economic decisions in market conditions in the field of tourism, allowing students to conduct professional activity in the field of tourism and correctly understand and use the economic laws in force in the tourism market. The book is recommended for university students in "Tourism Economics".
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