Diego Rinallo

Event Marketing

• Broschiertes Buch

Produktbeschreibung

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.

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Produktdetails

• Verlag: Egea Spa - Bocconi University Press
• None
• Seitenzahl: 172
• Erscheinungstermin: 1. März 2018
• Englisch
• Abmessung: 229mm x 147mm x 10mm
• Gewicht: 204g
• ISBN-13: 9788885486249
• ISBN-10: 888548624X
• Artikelnr.: 53486815

Autorenporträt

Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion.