Ruth Dowson, Bernadette Albert, Dan Lomax

Event Planning and Management: Principles, Planning and Practice

• Broschiertes Buch

Produktbeschreibung

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.

Produktdetails

• Verlag: Kogan Page Ltd
• 3 Revised edition
• Seitenzahl: 360
• Erscheinungstermin: 27. Dezember 2022
• Englisch
• Abmessung: 240mm x 170mm x 22mm
• Gewicht: 622g
• ISBN-13: 9781398607101
• ISBN-10: 139860710X
• Artikelnr.: 63936012

Autorenporträt

Ruth Dowson, Bernadette Albert, Dan Lomax

Inhaltsangabe

Section
01: Events
the changing environment 1; Section
02: The event planning model; Section
03: Research, concept development and feasibility screening; Section
04: Developing your events programme and content; Section
05: Venue selection and site planning essentials; Section
06: Production and operational logistics; Section
07: Staffing and human resources in events; Section
08: Drawing in the crowds
marketing events; Section
09: Finance, budgeting and procurement in events; Section
10: A practical guide to managing an event on the day; Section
11: Measuring event success
evaluation insights; Section
12: Events
the future