Event Policy - Foley, Malcolm; Mcgillivray, David; McPherson, Gayle
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This book's main aim is to locate the phenomena of events within a theoretical and strategic framework and in doing so demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy.
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.…mehr

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Produktbeschreibung
This book's main aim is to locate the phenomena of events within a theoretical and strategic framework and in doing so demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy.
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.
Autorenporträt
Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland. David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland. Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.