Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland. David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland. Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.
1. Events Policy: An Emerging Field of Study 2. Events and Festivity: From
Ritual to Regeneration 3. Trends in Events and Festivals: The Policy
Panacea 4. Evaluating Event Outcomes: A Legitimation Crisis 5. The Politics
of Events in an Age of Accumulation 6. Consuming Events: From Bread and
Circuses to Brand 7. Events and Social Capital: Linking and Empowering
Communities 8. Events as Cultural Capital: Animating the Urban 9. Glasgow
2014: Demonstrating Capacity and Competence 10. Destination Dubai: Events
Policy in an Arab State 11. Mardi Gras New Orleans: Policy Intervention in
an Historical Event 12. Singapore: A Mixed Economy of Events 13.
Conclusions. Bibliography
