Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them.
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Donald Getz is a Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research, and special interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal. He edits a book series on event management. Stephen J. Page is Professor of Business and Management, and formerly Associate Dean (Research) at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London. He has worked as a tourism consultant with different organisations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah's Casinos, and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 54 books on tourism, leisure, and events and is the Editor of the journal, Tourism Management and a member of the Chartered Association of Business Schools Academic Journal Guide.
Inhaltsangabe
1. Introduction, and Overview of Event Studies. 2. Forces, Trends and Issues Affecting Events. 3. The Nature and Classification of Planned Events. 4. Event Experiences and Meanings. 5. Celebration Events and Experiences. 6. Business, Sport and Other Event Experiences. 7. Public Policy and Events. 8. Event Management Fundamentals. 9. Directing, Leadership, and Human Resources for Events. 10. Event Planning and Operations. 11. Event Design: Theory and Principles. 12. Antecedents, Event Markeitng and Communications. 13. Risk, Health and Environmental Management for Events. 14. Event Outcome Evaluation and Impact Assessment. 15. Event Tourism. 16. Foundation Disciplines and Closely-Related Fields for Event Studies. 17. Research and Knowledge Creation for Event Studies.
1. Introduction, and Overview of Event Studies. 2. Forces, Trends and Issues Affecting Events. 3. The Nature and Classification of Planned Events. 4. Event Experiences and Meanings. 5. Celebration Events and Experiences. 6. Business, Sport and Other Event Experiences. 7. Public Policy and Events. 8. Event Management Fundamentals. 9. Directing, Leadership, and Human Resources for Events. 10. Event Planning and Operations. 11. Event Design: Theory and Principles. 12. Antecedents, Event Markeitng and Communications. 13. Risk, Health and Environmental Management for Events. 14. Event Outcome Evaluation and Impact Assessment. 15. Event Tourism. 16. Foundation Disciplines and Closely-Related Fields for Event Studies. 17. Research and Knowledge Creation for Event Studies.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826