Events Feasibility and Development: From Strategy to Operations describes the latest tools and techniques for the strategic growth of the event industry around the world. It illustrates to events students how events and festivals are assets to the country, the companies and its people. It answers two fundamental questions faced by all events planners and organizers: "how do I justify this event to the client?" and "why are we spending money on this event?" With a user-friendly learning structure containing bullet points, questions, exercises, copious international case studies and examples (The Torch Relay, Opening Ceremonies and examples from Scotland to Saudi Arabia to Sydney). It comes with special web support including youtube presentations for teaching and training. Events Feasibility and Development: From Strategy to Operations unpicks the core issues such as: - Developing a viable events program for the company or region - Forecasting models and return on investment - Integrating all the management processes to ensure best practice - Operational integrity and its feasibility.