Taking an international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global society to help prepare students for the realities of the events management sector.
Taking an international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global society to help prepare students for the realities of the events management sector.
Part 1: Introducing an International Approach to Events Management Chapter 1: Understanding International Events - Rosa Codina, Nicole Ferdinand and Stephen J. Shaw Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner, Michael Chidzey and Giulia Rossetti Part 2: International Events Management in Practice Chapter 3: Managing Event Projects - Nigel L. Williams, PMP Chapter 4: Building an Events Team - Bruce Johnson Chapter 5: Marketing Events: An Ecosystem Perspective - John R.T. Bustard and Paul J. Kitchin Chapter 6: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 7: Event Sponsorship - Paul. J. Kitchin and John R.T. Bustard Chapter 8: Risk Management for Events - Brent W. Ritchie and Sacha Reid Chapter 9: Event Evaluation - Jo-anne Tull Part 3: Contemporary Issues in International Events Management Chapter 10: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma, Marisa P. de Brito and Amber Herrewijn Chapter 11: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 12: Accessible and Inclusive Event Management - Simon Darcy, Paul J. Kitchin and Nicole Ferdinand Chapter 13: The Future of International Events - Nicole Ferdinand, Albert Postma and Liza Boucher
Part 1: Introducing an International Approach to Events Management Chapter 1: Understanding International Events - Rosa Codina, Nicole Ferdinand and Stephen J. Shaw Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner, Michael Chidzey and Giulia Rossetti Part 2: International Events Management in Practice Chapter 3: Managing Event Projects - Nigel L. Williams, PMP Chapter 4: Building an Events Team - Bruce Johnson Chapter 5: Marketing Events: An Ecosystem Perspective - John R.T. Bustard and Paul J. Kitchin Chapter 6: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 7: Event Sponsorship - Paul. J. Kitchin and John R.T. Bustard Chapter 8: Risk Management for Events - Brent W. Ritchie and Sacha Reid Chapter 9: Event Evaluation - Jo-anne Tull Part 3: Contemporary Issues in International Events Management Chapter 10: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma, Marisa P. de Brito and Amber Herrewijn Chapter 11: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 12: Accessible and Inclusive Event Management - Simon Darcy, Paul J. Kitchin and Nicole Ferdinand Chapter 13: The Future of International Events - Nicole Ferdinand, Albert Postma and Liza Boucher
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