Razaq Raj, Tahir Rashid

Events Management

Principles and Practice

• Broschiertes Buch

Produktbeschreibung

An introductory overview of the fundamentals in managing events from conception to delivery, preparing students for a future career in events management and hospitality.

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Produktdetails

• Verlag: SAGE Publications Ltd
• 4 Revised edition
• Seitenzahl: 512
• Erscheinungstermin: 15. Januar 2028
• Englisch
• ISBN-13: 9781529732511
• ISBN-10: 1529732514
• Artikelnr.: 62268998

Autorenporträt

Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.

Inhaltsangabe

Part 1: Events Concepts and Management
Chapter 1: Introduction to Events Management
Chapter 2: Events Destinations Management
Chapter 3: Event Entrepreneurship
Chapter 4: Human Resource Management
Part 2: Events Finance and Law
Chapter 5: Financial Management in the Events Industry
Chapter 6: Costing, Pricing and Capital in the Events Industry
Chapter 7: Project Management and Financing
Chapter 8: Risk Management and Safety
Part 3: Events Marketing and Media
Chapter 9: Event Sponsorship
Chapter 10: Marketing Process, Communications and Public Relations
Chapter 11: Brand Co-Creation and Social Media
Chapter 12: New Multimedia Technology for Events Organisers
Part 4: Events Preparation and Operation
Chapter 13: Events Assessing, Planning and Monitoring
Chapter 14: Event Logistics
Chapter 15: Event Production, Design and Lighting
Chapter 16: Crowd Control and Crowd Dynamics
Chapter 17: Expos, Conferences and Conventions
Part 5: Events and Beyond
Chapter 18: Sustainable Festivals and Events
Chapter 19: Long Term Legacy and Impacts
Chapter 20: Sport Events
Chapter 21: Evaluation and Impact of Events
Chapter 22: The Future of the Events Industry

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PART ONE: EVENTS CONCEPTS AND MANAGEMENT
Chapter 1: Introduction to Events Management
Chapter 2: Events Destinations and Management
Chapter 3: Event Entrepreneurship
Chapter 4: Human Resource Management
PART TWO: EVENTS FINANCE AND LAW
Chapter 5: Financial Management in the Events Industry
Chapter 6: Costing, Pricing and Capital in Events Industry
Chapter 7: Project Management and Financing
Chapter 8: Legal, Security, Safety and Risk Management
PART THREE: EVENTS MARKETING AND MEDIA
Chapter 9: Event Sponsorship
Chapter 10: Marketing Process, Communications and Public Relations
Chapter 11: Brand Co-creation and Social Media
Chapter 12: New Multimedia Technology for Events Organizers
PART FOUR: EVENTS PREPARATION AND OPERATION
Chapter 13: Events Assessing, Planning and Monitoring
Chapter 14: Event Logistics
Chapter 15: Event Production, Design and Lighting
Chapter 16: Crowd Control and Crowd Dynamic
PART FIVE: EVENTS TRENDS AND ISSUES
Chapter 17: Expos, Conferences and Conventions
Chapter 18: Sustainable Festivals and Events
Chapter 19: Long-Term Legacy and Impacts
Chapter 20: The Future of the Events Industry