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As a Sales Coach, I continuously relate sales strategies to everyday events. Join me as I live my life and remind you of sales ideas, energise you with sales tips, in this short-story packed sales coaching tool. Everyday Selling is a fresh new approach to teaching skills of the professional salesperson. Fresh for two reasons: One, it takes you along a different cycle - the customer's buying cycle and ditches the now defunct sales process of old - replacing it with one that hugs closely and intimately the steps your buyer now takes. Because, believe me, these steps have changed hugely over the last few years. More on this shortly. Secondly, I want to illustrate tips and techniques through the medium of story, metaphor and parallels so the messages have a hypnotic effect and help you to see them immediately and apply them to your everyday world of selling in the second decade of the 21st Century.