EVERYTHING PR-Concepts, Theories, Principles and Case Studies - Iguda, Sunusi
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The book Everything PR presents a simplified and handy public relations key points covering PR concepts, theories, models, principles, strategies and case studies so that students can easily read, understand them as they answer exam questions and as well apply them in their practice of public relations profession. Heads of organizations, managers and general readers interested in PR profession would find this booklet useful as it gives them a clear and handy reading material in the research area.

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Produktbeschreibung
The book Everything PR presents a simplified and handy public relations key points covering PR concepts, theories, models, principles, strategies and case studies so that students can easily read, understand them as they answer exam questions and as well apply them in their practice of public relations profession. Heads of organizations, managers and general readers interested in PR profession would find this booklet useful as it gives them a clear and handy reading material in the research area.
Autorenporträt
Sunusi Iguda is an Associate Professor in the Department of Mass Communication, Bayero University Kano. Iguda holds a degree, master's degree and doctorate degree in mass communication with specialization in public relations and advertisement.