Everything reminds you of me. - Uscola, Amaya
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In the shape of an eye-catching graphic letter, the singular fishbow-headed character Peixe writes this visually disruptive memoir. A child who, suffering a loss he can¿t possibly understand, embraces loneliness to surf the modern-life-tsunamis. At the same time, he navigates his inner sea where pain seem to be forever stuck, making his fish looking brain change with them . A story of self-examination, awareness and memory reshaping, where Peixe and the mermaid Maldiva show imagination and the power of will as the best tools to overcome fear when oblivion seems not possible. Because enduring…mehr

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In the shape of an eye-catching graphic letter, the singular fishbow-headed character Peixe writes this visually disruptive memoir. A child who, suffering a loss he can¿t possibly understand, embraces loneliness to surf the modern-life-tsunamis. At the same time, he navigates his inner sea where pain seem to be forever stuck, making his fish looking brain change with them . A story of self-examination, awareness and memory reshaping, where Peixe and the mermaid Maldiva show imagination and the power of will as the best tools to overcome fear when oblivion seems not possible. Because enduring our emotional memories might be just one more proof of the beauty of existence.This book took 6 years to be complete, and it is part of the artistic project World of Pez(R), about memory and the sea.See more at amayetta.comABOUT THE AUTHORAmaya Uscola aka Amayetta is a Spanish artist and writer. Like Peixe, she was born with a magical sea inside. Her ideas, drawings and stories have always been her secret weapon for a successful life. Author and illustrator of the artist books: "The Flying Heart" (Blur 2006); "Memorias de pez" (Uxplanet 2015) and "Hambre de Mariposas" (Uxplanet 2017). In her youth, she was also illustrator for the educational book "Los dioses del marketing son humanos: 30 formas de trabajar en marketing" (Esic 1996) and cowriter on "packaging and the elderly" for the educational book "Envase y embalaje" (Esic 1995). Her drawings and illustrations have also appeared in other books and magazines, like in "Romancero Gitano"(Mil coeditores 2017)...For 20 years, she used her machine-gun like creativity to build an adventurous and awarded career as copywriter and creative director in the advertising industry. First, she spent 10 years jumping fast from one ad agency to another, like a salmon in his run up the river, learning from some very amazing talents in the business, and making even more amazing friends for life. Many of her ideas were awarded and she was nominated to be part of the jury at some creativity festivals. Until the salmon reached the top of the river, when she was hired, twice, as the Executive Creative Director of two top advertising agencies in Madrid. Sinking into despair in the face of the very hostile politics a boss needs to comply with at multinational advertising corporations, she saw an end to the run and slipped, fish like, into creative self-employment. She moved to London and created the first version of the character Pez, who later became Peixe for this book.In the following 10 years, she worked in different locations as a freelance per project in the positions of bilingual copywriter, creative director, advertising consultant, brand manager, English transcreator, brand content writer, programmer and coordinator of a Masters in Digital Creative Business, teacher and as author and illustrator. While all this happened, she wrote two artistic books, took 10 years to finish this memoir "Everything reminds you of me. A fish memoir." She has also expanded this art project into a bigger project about sea and memory named "World of Pez". This universe of characters is being presented at The Pictoplasma Academy 2018 Alumni Academy All Stars, Berlin, in may 2009. She lives in Madrid with her puppy, Bruce, both close to all her beloved best friends...
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