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This book discusses opportunities for broadcasters that arise with the advent of broadband networks, both fixed and mobile. It discusses how the traditional way of distributing audio-visual content over broadcasting networks has been complemented by the usage of broadband networks. The author shows how this also gives the possibility to offer new types of interactive or so-called nonlinear services. The book illustrates how change in distribution technology is accelerating the need for broadcasters around the world to adapt their content distribution strategy and how it will impact the portfolios of content they offer.
"The author discusses the unfolding broadcast distribution ecosystem. Anyone concerned with how to distribute content with new networks, regulations, consumer expectations, and technologies will want this information. The book provides an excellent starting point to understand the content distribution universe. ... The writing style is easily comprehended and quick and to the point. ... The book provides an important and timely introduction to an easily overlooked but important issue." (Brad Reid, Computing Reviews, May, 2017)
"It is Beutler's deep understanding of the special circumstances of PSBs and the complexities of the broadcast value chain that make this such a worthwhile book. ... he is not part of the 'pull up the drawbridge' PSB fraternity, who regard the mobile industry as eating away at public assets for commercial gain. He ... makes a plea for broadcasters to remain engaged in the industry and standards groups that will determine the future of distribution channels in their medium." (Martin Sims, Policy Tracker, policytracker.com, December, 2016)
"It is Beutler's deep understanding of the special circumstances of PSBs and the complexities of the broadcast value chain that make this such a worthwhile book. ... he is not part of the 'pull up the drawbridge' PSB fraternity, who regard the mobile industry as eating away at public assets for commercial gain. He ... makes a plea for broadcasters to remain engaged in the industry and standards groups that will determine the future of distribution channels in their medium." (Martin Sims, Policy Tracker, policytracker.com, December, 2016)