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The internship carried out in the commercial department of the company EcoMundo was of great interest both in terms of the knowledge acquired and on a professional level. As a reminder, the problematic studied in this framework refers to a questioning on the capacity of a small innovative company to win important markets in an environment which becomes more and more competitive. The missions carried out were not really defined from the start and were set up progressively, thus revealing that there was no real targeting strategy in place, or at least that it was a short-term vision. The realization of the internship thesis was an opportunity to better situate the problem in order to shed light on possible solutions to be envisaged so that the company could develop a strategic framework and a robust roadmap.