Patrizia Gazzola (Italy University of Insubria), Enrica Pavione (Italy University of Insurbia), Francesco Ferrazzano

Evolution of the Global Fitness Industry

Strategy, Sustainability and Innovation

• Gebundenes Buch

Produktbeschreibung

This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. The book will be appealing to researchers, academics, students, and practitioners.

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Produktdetails

• Routledge Focus on Business and Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 118
• Erscheinungstermin: 29. Juli 2024
• Englisch
• Abmessung: 222mm x 145mm x 10mm
• Gewicht: 268g
• ISBN-13: 9781032755885
• ISBN-10: 1032755881
• Artikelnr.: 70732995

Autorenporträt

Patrizia Gazzola is a Professor of Management, Business Combination and Business Planning in the Department of Economics at the University of Insubria, Varese, Italy. Enrica Pavione is an Aggregate Professor of Business Management in the Department of Economics at the University of Insubria, Varese, Italy. Francesco Ferrazzano is a Researcher in the field of Business, specifically in the Fitness Industry, in Italy.

Inhaltsangabe

Introduction 1. The evolution of the Global Fitness Industry 2. The fitness
consumers between wellness, nutrition and sleep 3. Fundraising and business
model: the two traditional drivers 4. Sustainability: the future of social
responsibility 5. Technology: how it is shaping the future of wellness 6.
The 4 drivers of fitness-tech startups: how to build a survey 7. The
fitness-tech landscape: how do these startups behave? Conclusion