The monograph deals with theoretical foundations, evolution, prerequisites for the formation and development of techno-pedagogical education in the context of building an innovation economy. The following issues are covered: formation, market transformation and development of domestic sphere of educational services in the context of innovation economy, institutionalization and evolutionary dynamics of the market segment of educational services of techno-pedagogical profile, strategies and marketing technologies of positioning educational services of techno-pedagogical profile in the regional market. The article is intended for researchers, teachers, postgraduates, students, heads of specialized educational institutions, as well as for all those who study the problems of functioning of the market of educational services and its segments.