Evolution of the Modern Sports Fan

Communicative Approaches
Herausgeber: Billings, Andrew C.; Brown, Kenon A.

• Gebundenes Buch

Produktbeschreibung

Evolution of the Modern Sports Fan: Communicative Approaches analyzes the modern understandings of fanship in an age of mega-media influence by putting in conversation scholarship about fan traits, psychologies, and behavior inside sport and beyond.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 268
• Erscheinungstermin: 21. März 2017
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 590g
• ISBN-13: 9781498546270
• ISBN-10: 1498546277
• Artikelnr.: 47368419

Autorenporträt

Andrew C. Billings is Ronald Reagan Chair of Broadcasting and director of the University of Alabama Program in Sports Communication. Kenon A. Brown is assistant professor of public relations at The University of Alabama.

Inhaltsangabe

Contents Acknowledgments Chapter 1: "Far From Monolithic: The Enigma of the
Modern Sports Fan" Andrew C. Billings and Kenon A. Brown Unit I.Anatomy of
the Modern Sports Fan Chapter 2:"Highly-Identified Sports Fans' and
Personality Traits" Michael B. Devlin Chapter 3:"Antecedents and
Consequences of Team Identification: What Elements Reinforce NFL Fans'
Identification and How Does This Identification Work on Behavioral
Intentions?" Eunyoung Kim and Karla K. Gower Chapter 4:"Beyond BIRGing and
CORFing: Longitudinal Historical Performance Measures and the Impact on Fan
Expectations" Stan Diel Chapter 5:"Of Sport and Schadenfreude: Fandom,
Rival Successes and Failures, and the Introduction of Glory Out of
Reflected Failure (GORF) Measurements" Andrew C. Billings, Fei Qiao, Kenon
A. Brown, and Michael Devlin Unit II.Applications for the Modern Sports Fan
Chapter 6:"Athletes as the New Investment Vehicle: Advancing the Meaning of
Brand Personas in Sports Media" Brandon K. Chicotsky and Fei Qiao Chapter
7:"Assessing National Identification in Sports Fan Contexts: Toward a More
Cohesive and Robust Measurement" Kenon A. Brown and Andrew C. Billings
Chapter 8:"Team Identification in Traditional and Fantasy Football Fandom:
Contradictory or Complementary Concepts?" Yiyi Yang, Andrew C. Billings,
and Brody J. Ruihley Chapter 9:"Feeding a Nationalized Fan Base: U.S. and
South African News Coverage of the South African Rugby Team within the 2015
Rugby World Cup" Yiyi Yang Unit III. Fallout of Modern Sports Fandom
Chapter 10:"On-Field Perceptions of Off-Field Deviance: Exploring Social
and Economic Capital within Sport-Related Transgressions" Coral Rae, Andrew
C. Billings, and Kenon A. Brown Chapter 11:"The Modern Sports Fan
Navigating Crises Online: An Examination of Fan-Enacted Crisis
Communication" Natalie Brown Devlin Chapter 12:"Role Models or Criminals?
The Effects of Race and Severity of Criminal Activity on Audience
Perceptions of Professional Athlete" Amy H. Jones, Joshua B. Dickhaus, and
Mark Davis Unit IV.The Future of the Modern Sports Fan Chapter 13:"Uses and
Gratifications of Streaming Sport Services Consumers" Melvin Lewis, Lindsey
Conlin, and Kenon A. Brown Chapter 14:"Fanatical Sports Fans Versus Zombie
Zealots: Considering Second Screen Involvement for Leveling the Playing
Field" Kimberly R. Baker and Andrew C. Billings Chapter 15:"The Wide World
of Sports Gets Even Wider: Virtual Reality (VR), Augmented Reality (AR),
and Implications for the Modern Sports Landscape" Melvin Lewis About the
Editors and Contributors