94,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
47 °P sammeln
  • Broschiertes Buch

This is a study of the commercial development of biotechnology that compares the initiatives, activities and organization of two firms--Genentech in the United States and Kabi in Sweden--as they brought knowledge to the market in the form of insulin and the human growth hormone. Writing from a broad evolutionary perspective, Maureen McKelvey's important study of one of the most modern science-based technologies will be of interest to all concerned with understanding the processes of innovation.

Produktbeschreibung
This is a study of the commercial development of biotechnology that compares the initiatives, activities and organization of two firms--Genentech in the United States and Kabi in Sweden--as they brought knowledge to the market in the form of insulin and the human growth hormone. Writing from a broad evolutionary perspective, Maureen McKelvey's important study of one of the most modern science-based technologies will be of interest to all concerned with understanding the processes of innovation.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Maureen McKelvey is Associate Professor in the Department of Technology and Social Change, Linköping University, Sweden.