This edited collection represents a selection of the papers presented at the 13th annual Euro-Asia research Conference held on June 1 and 2, 2007 at the National University of Hokkaido, Sapporo, Japan. The focus of the book, as the title suggests, provides an analysis of the impact of globalization on corporate structu4res and cultures in Asia. Within this broad theme different perspectives are examined. with the objective of contributing the enhancement of knowledge on this subject in a fast-changing environment.
This edited collection represents a selection of the papers presented at the 13th annual Euro-Asia research Conference held on June 1 and 2, 2007 at the National University of Hokkaido, Sapporo, Japan. The focus of the book, as the title suggests, provides an analysis of the impact of globalization on corporate structu4res and cultures in Asia. Within this broad theme different perspectives are examined. with the objective of contributing the enhancement of knowledge on this subject in a fast-changing environment.
Sam Dzever is Professor of Management at TELECOM & Management SudParis (ex INT), France. Jacques Jaussaud is Professor of management Sciences at the University of Pau, France. Bernadette Andreosso-O'Callaghan is Jean Monnet Professor of European Econo9mic Integration and Director of the Euro-Asia Centre, University of Limerick, Ireland.
Inhaltsangabe
Introduction.
Chapter 1. Evolving Corporate Cultures in Asia: EmployeeRelations of Finnish Companies in China (Kristiina KORHONEN, ErjaKETTUNEN and Ritta KOSONEN).
Chapter 2. To What Extent are the EU and Asian EconomiesVulnerable (Bernadette ANDREOSSO-O"CALLAGHAN and Jean-PascalBASSINO)?
Chapter 3. Intermodal Logistics Developments in North-East Asia:Challenges and Directions for Progress (Burkhard E. HORN and SamDZEVER).
Chapter 4. China or ASEAN? Internationalization of JapaneseFirms in East Asia since the 1980s (Pierre Van Der Eng).
Chapter 5. The Impact of RFID on Pharmaceutical Supply Chains inAsia and Europe (Kalyan Raghav BOLLAMPALLY and Sam DZEVER).
Chapter 6. The Manufacturing Keiretsu: A Changing Inter-CompanyNetwork? The Case of the Car Industry (Nabyla DAIDJ, Elodie GARDETand Caroline MOTHE).
Chapter 7. PBR and MVA Factors in Japanese Stock Market Returns(Sophie NIVOIX).
Chapter 8. Real Exchange Rate and Japanese Exports to China andthe USA (Jacques Jaussaud and Serge Rey).
Chapter 9. The Evolution of China's Private Enterprises:Challenges and opportunities (Robert Taylor).
Chapter 10. International Strategic Alliances in China: ThePerspective of the Chinese Partner (Zhibin Zhao and JacquesJaussaud).
Chapter 11. Management Localization in China: Four Concrete CaseStudies (Ligngang GAYOL-SONG).
Chapter 12. Brand Management Strategies to Enhance CustomerValue in the Chinese Telecom Market (Chun HU and Sam DZEVER).
