Evolving Genres in Web-mediated Communication
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This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more 'traditional' Web applications to Web 2.0 communicative platforms, characterised as they are by user participation and user-generated content, focusing in the final section on blogging and…mehr

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Produktbeschreibung
This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more 'traditional' Web applications to Web 2.0 communicative platforms, characterised as they are by user participation and user-generated content, focusing in the final section on blogging and microblogging as the applications that are most representative of the properties of the new platforms. In all chapters the starting point is an awareness of the need to renew or adapt existing analytical tools to make them applicable to the new objects of investigation.
Autorenporträt
Sandra Campagna is an Associate Professor of English Language, Linguistics and Translation at the Faculty of Economics of the University of Torino, Italy. Giuliana Garzone is Professor of English Language, Linguistics and Translation in the Department of Studies in Language Mediation and Intercultural Communication, Università degli Studi di Milano, Italy. Cornelia Ilie is Professor of English Linguistics in the Department of Language and Linguistics, Faculty of Culture and Society, Malmö University, Sweden. Elizabeth Rowley-Jolivet is a member of the Laboratoire Ligérien de Linguistique, Université d¿Orléans, France.