Rajagopal

Evolving With Inclusive Business in Emerging Markets

Managing the New Bottom Line

• Broschiertes Buch

Produktbeschreibung

Discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies.

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Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 202
• Erscheinungstermin: 7. November 2022
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 304g
• ISBN-13: 9781637424032
• ISBN-10: 1637424035
• Artikelnr.: 66280681

Autorenporträt

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University, Boston, Massachusetts and teaching at the University of Fraser Valley, British Columbia, Canada-India Campus.