26,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

The purpose of this study is to identify the dimensions of experiential quality and investigate the interrelationships among experiential quality, experiential value (emotional value and functional value), trust, corporate reputation, experiential satisfaction and behavioral intentions perceived by cruise tourists. A multi-dimensional and hierarchical approach is used to examine the relationships between these higher order constructs.

Produktbeschreibung
The purpose of this study is to identify the dimensions of experiential quality and investigate the interrelationships among experiential quality, experiential value (emotional value and functional value), trust, corporate reputation, experiential satisfaction and behavioral intentions perceived by cruise tourists. A multi-dimensional and hierarchical approach is used to examine the relationships between these higher order constructs.
Autorenporträt
Hung-Che Wu es profesor asociado de la Escuela de Negocios del Colegio Nanfang de la Universidad Sun Yat-sen. Ching-Chan Cheng es profesor asociado del Departamento de Gestión de Alimentos y Bebidas de la Universidad de Tecnología Marina de Taipei. Chi-Han Ai es profesor adjunto del Departamento de Gestión del Turismo Internacional de la Universidad de Tamkang.