Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Bev Burgess is an industry expert in marketing business services, predominantly in the technology sector. She is Senior Vice President at the Information Technology Services Marketing Association (ITSMA), leading its Global Account-Based Marketing Practice and delivering consultancy and training on the design, development, and implementation of account-based marketing programmes.
Inhaltsangabe
Chapter 01: Business buyers don't behave like consumers; Chapter 02: What is executive engagement?; Chapter 03: Understanding executives; Chapter 04: Who should engage?; Chapter 05: Having something to say; Chapter 06: Knowing when to engage; Chapter 07: Engaging with peer networks; Chapter 08: Engaging small groups; Chapter 09: Engaging individuals; Chapter 10: Measuring success;
Chapter 01: Business buyers don't behave like consumers; Chapter 02: What is executive engagement?; Chapter 03: Understanding executives; Chapter 04: Who should engage?; Chapter 05: Having something to say; Chapter 06: Knowing when to engage; Chapter 07: Engaging with peer networks; Chapter 08: Engaging small groups; Chapter 09: Engaging individuals; Chapter 10: Measuring success;
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