Exhibit Design That Works - Arnold, Marlys K
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Don't buy another exhibit display until you read this book! Stop wasting money on displays that aren't effective, or worse yet, could damage your company brand. Inside this guide, you'll discover how you can: • Avoid the most common - and not always obvious - mistakes in exhibit design • Craft a memorable and effective theme • Speak your audience's language and give them what they want • Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level • Get all design elements in place to make your booth a success Exhibit Design That Works is for any…mehr

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Produktbeschreibung
Don't buy another exhibit display until you read this book! Stop wasting money on displays that aren't effective, or worse yet, could damage your company brand. Inside this guide, you'll discover how you can: • Avoid the most common - and not always obvious - mistakes in exhibit design • Craft a memorable and effective theme • Speak your audience's language and give them what they want • Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level • Get all design elements in place to make your booth a success Exhibit Design That Works is for any exhibitor seeking better results from their trade show investment - whether you're a rookie starting from the beginning or a long-time veteran wanting to up your game. Free Bonus Materials Online, including downloadable checklists, audio interviews, photos or links to case studies, and more. Details inside the book! The YES: Your Exhibit Success series provides exhibitors with tools to create a client-attracting, buzzworthy booth without breaking the bank.
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Autorenporträt
Marlys Arnold combines expertise as both an exhibitor and show organizer to teach others how to improve their trade show results. As an exhibit marketing strategist, she's led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She also hosts the Trade Show Insights blog/podcast and is the author of Exhibit Design That Works.