Beverly Serrell

Exhibit Labels

An Interpretive Approach

• Broschiertes Buch

Produktbeschreibung

Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals. Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production.

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Produktdetails

• Verlag: Rowman & Littlefield Publishers
• 2. Auflage
• Seitenzahl: 378
• Erscheinungstermin: 4. Juni 2015
• Englisch
• Abmessung: 229mm x 152mm x 23mm
• Gewicht: 613g
• ISBN-13: 9781442249035
• ISBN-10: 144224903X
• Artikelnr.: 41959512

Autorenporträt

By Beverly Serrell

Inhaltsangabe

Preface Introduction Part 1: Overview 1. Behind It All: The Big Idea 2.
What are Interpretive Labels? 3. Types of Labels in Exhibitions Part 2:
Considering the Audience 4. Who is the Audience (and What Do They Want)? 5.
Audience Fragmentation 6. Selecting the Right Reading Level 7. The Number
of Words 8. Multilingual Labels 9. Writing Visitor-Friendly Labels Chapter
10. The Label's Voice: Who is Talking to Me? Part 3: Exhancing the Visitor
Experience 11.Hierarchies 12. Modalities 13. Making Words and Images Work
Together 14. Labels That Ask Questions 15. Labels for Interactive Exhibits
16. Digital Interpretive Devices Part 4: Tasks 17. Getting Started (and
Getting It Done) 18. Evaluation During Development 19. Typographic Design
20. Production and Fabrication 21. Evaluation After Opening Part 5:
Conclusions 22. Findings from Research and Evaluation Bibliography Figure
Credits Index About the Author