Exhibitor loyalty towards the Tourism Indaba: an exploratory study - Nwandula, Boitumelo
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This pilot research project examines the reasons behind exhibitor loyalty to the Tourism Indaba, which is hosted at the Durban International Convention Center annually. Ten exhibitors were interviewed through self administered questionnaires which were sent out via e-mail. The researcher had predicted that other exhibitors had stopped attending the exhibition due to: political instability; xenophobia; and competition from other travel trade shows. However, it turns out that these reasons have no effect on the loyalty of the exhibitors who still attend the event, suggesting that exhibitor…mehr

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Produktbeschreibung
This pilot research project examines the reasons behind exhibitor loyalty to the Tourism Indaba, which is hosted at the Durban International Convention Center annually. Ten exhibitors were interviewed through self administered questionnaires which were sent out via e-mail. The researcher had predicted that other exhibitors had stopped attending the exhibition due to: political instability; xenophobia; and competition from other travel trade shows. However, it turns out that these reasons have no effect on the loyalty of the exhibitors who still attend the event, suggesting that exhibitor loyalty to the Tourism Indaba will remain the same as long as the exhibition still servers its purpose to the companies that they represent.
Autorenporträt
Boitumelo Randani Nwandula was born in Johannesburg, South Africa, on August 18, 1991. She matriculated in 2009 from Parktown High School for Girls. In 2012 she enrolled to study at Rosebank College, where she completed her National Diploma in Travel and Tourism in 2014. In 2016 she completed her B.Tech at the Durban University of Technology.