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Expanded Public Information Imperative in the Contemporary Operating Environment
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Strong public affairs activities and operational support promote a greater understanding of the Army and its contribution to the nation, relevant in obtaining international legitimacy and support. The problem is that current Army Public Affairs doctrine, resources, and training constrained efforts to adequately service tactical and operational level leaders on the battlefield and to adequately inform the American public during Operation Iraqi Freedom in 2003. Thus, the central research question is: Is public information expansion to all audiences imperative in the contemporary operating enviro...
Strong public affairs activities and operational support promote a greater understanding of the Army and its contribution to the nation, relevant in obtaining international legitimacy and support. The problem is that current Army Public Affairs doctrine, resources, and training constrained efforts to adequately service tactical and operational level leaders on the battlefield and to adequately inform the American public during Operation Iraqi Freedom in 2003. Thus, the central research question is: Is public information expansion to all audiences imperative in the contemporary operating environment? The grounded method of research uses the DOTMLPF model to review current public affairs doctrine, to illustrate how public affairs support was extended to all media in one case, and to explain expanded public information effects on operations. Army Public Affairs can focus support to fully exploit the advances in the global information environment and to provide an increased valued service on the battlefield. Military credibility in forward theaters creates conditions for stability in a region of uncertainty, at little to no cost and effort. A focused public affairs program could have mitigated coalition forces' current struggle to "win hearts and minds" of the Iraqi people by effectively using truthful information as the primary weapon of choice. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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