Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Section PART ONE: An experiential revolution: the accelerating transformation of business and marketing; Section 01: What is experiential marketing?; Section 02: A whole new world: millennials, brand experiences and social media; Section 03: The experience economy is here; Section 04: Concept stores, the future of retail and pop ups; Section 05: Digital experiences, artificial intelligence in marketing and merged realities; Section 06: The BETTER creative model: how to create unique experiential marketing ideas; Section PART TWO SET MESSAGE: an activation framework for your experiential marketing strategy; Section 07: Situation and background: exploring the business context for experiential marketing; Section 08: Experiential objectives: how to creatively define and set your goals; Section 09: Target audience: gathering holistic insights and understanding of your customers; Section 10: Message: key communication of your brand message using experiential marketing; Section 11: Experiential strategy: how to develop live brand experience strategies and frameworks; Section 12: Selected locations and brand ambassadors for your experiential marketing strategy; Section 13: Systems and mechanisms for measurement for experiential marketing planning; Section 14: Action: how to deliver and project manage live brand experiences; Section 15: Gauging effectiveness: creating a real world test and learn approach for experiential marketing environments; Section 16: Evaluation: interpreting and monitoring tangible results from experiential marketing; Section 17: Conclusion: planning for the future of experiential marketing;
Section PART ONE: An experiential revolution: the accelerating transformation of business and marketing; Section 01: What is experiential marketing?; Section 02: A whole new world: millennials, brand experiences and social media; Section 03: The experience economy is here; Section 04: Concept stores, the future of retail and pop ups; Section 05: Digital experiences, artificial intelligence in marketing and merged realities; Section 06: The BETTER creative model: how to create unique experiential marketing ideas; Section PART TWO SET MESSAGE: an activation framework for your experiential marketing strategy; Section 07: Situation and background: exploring the business context for experiential marketing; Section 08: Experiential objectives: how to creatively define and set your goals; Section 09: Target audience: gathering holistic insights and understanding of your customers; Section 10: Message: key communication of your brand message using experiential marketing; Section 11: Experiential strategy: how to develop live brand experience strategies and frameworks; Section 12: Selected locations and brand ambassadors for your experiential marketing strategy; Section 13: Systems and mechanisms for measurement for experiential marketing planning; Section 14: Action: how to deliver and project manage live brand experiences; Section 15: Gauging effectiveness: creating a real world test and learn approach for experiential marketing environments; Section 16: Evaluation: interpreting and monitoring tangible results from experiential marketing; Section 17: Conclusion: planning for the future of experiential marketing;
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