Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is also the Co-founder of an MA degree 'Experiential meets digital, and former Visiting Professor at London Metropolitan University. With over 15 years in the industry, Shirra Smilansky is an impactful thought-leader, entrepreneur, and innovator in experiential marketing - co-founding her first company BlazinStar Experiential back in 2003, with clients such as Nestlé, O2, Calvin Klein, MasterCard and Nectar Card.
Inhaltsangabe
Section PART ONE: An experiential revolution: the accelerating transformation of business and marketing; Section 01: What is experiential marketing?; Section 02: A whole new world: millennials, brand experiences and social media; Section 03: The experience economy is here; Section 04: Concept stores, the future of retail and pop ups; Section 05: Digital experiences, artificial intelligence in marketing and merged realities; Section 06: The BETTER creative model: how to create unique experiential marketing ideas; Section PART TWO SET MESSAGE: an activation framework for your experiential marketing strategy; Section 07: Situation and background: exploring the business context for experiential marketing; Section 08: Experiential objectives: how to creatively define and set your goals; Section 09: Target audience: gathering holistic insights and understanding of your customers; Section 10: Message: key communication of your brand message using experiential marketing; Section 11: Experiential strategy: how to develop live brand experience strategies and frameworks; Section 12: Selected locations and brand ambassadors for your experiential marketing strategy; Section 13: Systems and mechanisms for measurement for experiential marketing planning; Section 14: Action: how to deliver and project manage live brand experiences; Section 15: Gauging effectiveness: creating a real world test and learn approach for experiential marketing environments; Section 16: Evaluation: interpreting and monitoring tangible results from experiential marketing; Section 17: Conclusion: planning for the future of experiential marketing;
Section PART ONE: An experiential revolution: the accelerating transformation of business and marketing; Section 01: What is experiential marketing?; Section 02: A whole new world: millennials, brand experiences and social media; Section 03: The experience economy is here; Section 04: Concept stores, the future of retail and pop ups; Section 05: Digital experiences, artificial intelligence in marketing and merged realities; Section 06: The BETTER creative model: how to create unique experiential marketing ideas; Section PART TWO SET MESSAGE: an activation framework for your experiential marketing strategy; Section 07: Situation and background: exploring the business context for experiential marketing; Section 08: Experiential objectives: how to creatively define and set your goals; Section 09: Target audience: gathering holistic insights and understanding of your customers; Section 10: Message: key communication of your brand message using experiential marketing; Section 11: Experiential strategy: how to develop live brand experience strategies and frameworks; Section 12: Selected locations and brand ambassadors for your experiential marketing strategy; Section 13: Systems and mechanisms for measurement for experiential marketing planning; Section 14: Action: how to deliver and project manage live brand experiences; Section 15: Gauging effectiveness: creating a real world test and learn approach for experiential marketing environments; Section 16: Evaluation: interpreting and monitoring tangible results from experiential marketing; Section 17: Conclusion: planning for the future of experiential marketing;
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