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Your latest marketing campaign cost more than the last, yet reached half as many people. Your celebrity endorsement deal has yet to generate any measurable returns. Your online marketing campaign yielded no significant web traffic increase, and your brand's social media engagements declined. You're being out¿marketed by competitors who are spending a frac- tion of your budget, yet are capturing a larger share of the market. What are you going to do? Before you tell us, we're going to ask that you forget everything you know about marketing for a moment. Why you do it, how you were taught to use it, and what it accomplishes. And then ask yourself one question: Are you open to a new approach- a way to break through the noise and connect with your target audience wherever they are, engage them in a way that generates tangible rela- tionships, and convert them into customers? If you are, then this book is for you.
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