- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Explaining Research is a comprehensive communication guide for scientists, engineers, physicians, and students.
Andere Kunden interessierten sich auch für
- Dennis MeredithExplaining Research56,99 €
- Practising Science Communication in the Information Age58,99 €
- Jamie ZvirzdinSubatomic Writing33,99 €
- The Sciopticon Manual: Explaining Marcy's New Magic Lantern and Light, Including Magic Lantern Optics, Experiments, Photographing and Colorin21,99 €
- Peter ZeegersEssential Skills for Science and Technology75,99 €
- Bob DematteisThe Patent Writer17,99 €
- David-Hillel RubenExplaining Explanation58,99 €
-
-
-
Explaining Research is a comprehensive communication guide for scientists, engineers, physicians, and students.
Produktdetails
- Produktdetails
- Verlag: Oxford University Press, USA
- Seitenzahl: 376
- Erscheinungstermin: 25. Februar 2010
- Englisch
- Abmessung: 233mm x 156mm x 22mm
- Gewicht: 514g
- ISBN-13: 9780199732050
- ISBN-10: 0199732051
- Artikelnr.: 28949975
- Verlag: Oxford University Press, USA
- Seitenzahl: 376
- Erscheinungstermin: 25. Februar 2010
- Englisch
- Abmessung: 233mm x 156mm x 22mm
- Gewicht: 514g
- ISBN-13: 9780199732050
- ISBN-10: 0199732051
- Artikelnr.: 28949975
Dennis Meredith's career as a science communicator has included service at some of the country's leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin. He has worked with science journalists at all the nation's major newspapers, magazines, and radio and TV networks and has written thousands of news releases and magazine articles on science and engineering over his career.
Foreword
Introduction: Explaining Your Research is a Professional Necessity
Section I: Learning a New Communications Paradigm
1: Understand Your Audiences
2: Plan Your Research Communication Strategy
Section II: Effectively Reaching Your Peers
3: Give Compelling Talks
4: Develop Informative Visuals
5: Create Effective Poster Presentations
6: Write Clear Research Explanations
7: Build a Quality Web Site
Section III: Engaging Lay Audiences
8: Forge Your Research Communications Strategy
9: The Essential News Release
10: Craft Releases That Tell Your Research Story
11: Target Releases to Key Audiences
12: Produce Effective Research Photography
13: Produce Informative Research Videos
14: Organize Dynamic Multimedia Presentations
15: Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars
16: Write Popular Articles, Op-Eds, and Essays
17: Author Popular Books
18: Become a Public Educator
19: Persuade Administrators, Donors, and Legislators
Section IV: Explaining Your Research Through the Media
20: Parse Publicity's Pros and Cons
21: Understand Journalists
22: Meet Journalists' Needs
23: Prepare for Media Interviews
24: Make the Interview Work For You
25: Protect Yourself from Communication Traps
26: Manage Media Communications at Scientific Meetings
27: Should You Be a Public Scientist?
Introduction: Explaining Your Research is a Professional Necessity
Section I: Learning a New Communications Paradigm
1: Understand Your Audiences
2: Plan Your Research Communication Strategy
Section II: Effectively Reaching Your Peers
3: Give Compelling Talks
4: Develop Informative Visuals
5: Create Effective Poster Presentations
6: Write Clear Research Explanations
7: Build a Quality Web Site
Section III: Engaging Lay Audiences
8: Forge Your Research Communications Strategy
9: The Essential News Release
10: Craft Releases That Tell Your Research Story
11: Target Releases to Key Audiences
12: Produce Effective Research Photography
13: Produce Informative Research Videos
14: Organize Dynamic Multimedia Presentations
15: Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars
16: Write Popular Articles, Op-Eds, and Essays
17: Author Popular Books
18: Become a Public Educator
19: Persuade Administrators, Donors, and Legislators
Section IV: Explaining Your Research Through the Media
20: Parse Publicity's Pros and Cons
21: Understand Journalists
22: Meet Journalists' Needs
23: Prepare for Media Interviews
24: Make the Interview Work For You
25: Protect Yourself from Communication Traps
26: Manage Media Communications at Scientific Meetings
27: Should You Be a Public Scientist?
Foreword
Introduction: Explaining Your Research is a Professional Necessity
Section I: Learning a New Communications Paradigm
1: Understand Your Audiences
2: Plan Your Research Communication Strategy
Section II: Effectively Reaching Your Peers
3: Give Compelling Talks
4: Develop Informative Visuals
5: Create Effective Poster Presentations
6: Write Clear Research Explanations
7: Build a Quality Web Site
Section III: Engaging Lay Audiences
8: Forge Your Research Communications Strategy
9: The Essential News Release
10: Craft Releases That Tell Your Research Story
11: Target Releases to Key Audiences
12: Produce Effective Research Photography
13: Produce Informative Research Videos
14: Organize Dynamic Multimedia Presentations
15: Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars
16: Write Popular Articles, Op-Eds, and Essays
17: Author Popular Books
18: Become a Public Educator
19: Persuade Administrators, Donors, and Legislators
Section IV: Explaining Your Research Through the Media
20: Parse Publicity's Pros and Cons
21: Understand Journalists
22: Meet Journalists' Needs
23: Prepare for Media Interviews
24: Make the Interview Work For You
25: Protect Yourself from Communication Traps
26: Manage Media Communications at Scientific Meetings
27: Should You Be a Public Scientist?
Introduction: Explaining Your Research is a Professional Necessity
Section I: Learning a New Communications Paradigm
1: Understand Your Audiences
2: Plan Your Research Communication Strategy
Section II: Effectively Reaching Your Peers
3: Give Compelling Talks
4: Develop Informative Visuals
5: Create Effective Poster Presentations
6: Write Clear Research Explanations
7: Build a Quality Web Site
Section III: Engaging Lay Audiences
8: Forge Your Research Communications Strategy
9: The Essential News Release
10: Craft Releases That Tell Your Research Story
11: Target Releases to Key Audiences
12: Produce Effective Research Photography
13: Produce Informative Research Videos
14: Organize Dynamic Multimedia Presentations
15: Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars
16: Write Popular Articles, Op-Eds, and Essays
17: Author Popular Books
18: Become a Public Educator
19: Persuade Administrators, Donors, and Legislators
Section IV: Explaining Your Research Through the Media
20: Parse Publicity's Pros and Cons
21: Understand Journalists
22: Meet Journalists' Needs
23: Prepare for Media Interviews
24: Make the Interview Work For You
25: Protect Yourself from Communication Traps
26: Manage Media Communications at Scientific Meetings
27: Should You Be a Public Scientist?