This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individualâ s relationship with the market.
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individualâ s relationship with the market.
John F. Sherry Jr. is the Herrick Professor of Marketing and Department Chair at the Mendoza College of Business, University of Notre Dame in Indiana. Eileen Fischer is the Max and Ann Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University in Toronto.
Inhaltsangabe
Introduction Explorations in Consumer Culture Theory: What Are We Exploring Now? Eileen Fischer and John F. Sherry Jr. Section One: Forming and Framing From CCT to CCC: Building Consumer Culture Community Johanna Moisander Lisa Penaloza and Anu Valtonen Theoretical Realism: Culture and Politics in Commercial Imagery Linda M. Scott Section Two: Time and Space Banking on History: Reflections in the Archive Mirror Barbara Olsen Dwelling in Mobility: Homemaking Among Mobile Professionals Fleura Bardhi and Søren Askegaard Section Three: Setting and Self Are We There Yet? Coproducing Success and Failure in Personal Training Eileen Fischer Cele C. Otnes Brynn Winegard Eric Li and Sarah Scarbrough-Wilner Designer Genes: DNA Testing Services and Consumer Identity Elizabeth C. Hirschman and Donald Panther-Yates Section Four: Brands and Images Allomother as Image and Essence: Animating the American Girl Brand John F. Sherry Jr. Stefania Borghini Mary Ann McGrath Albert Muñiz Nina Diamond and Robert V. Kozinets Engineering a Mainstream Market for Sustainable Practices Diane M. Martin and John W. Schouten Section Five: Rites and Games Tinsel Trimmings and Tensions: Negotiating a Focal Artifact Cele C. Otnes Elizabeth Crosby Robert Kreuzbauer and Jennifer Ho Stacking the Deck; Gambling in Film and the Diffusion of Casino Gambling Ashlee Humphreys Section Six: Poetry Living Things Small Things John W. Schouten Heading Home Consumption Kaddish in Four Koans John F. Sherry Jr. Haiku for EATNIKS Eugene Halton Imagined (Musical) Experiences: Across Four Centuries George Zinkhan Conclusion Reflections and Revanche John F. Sherry Jr. and Eileen Fischer.
Introduction Explorations in Consumer Culture Theory: What Are We Exploring Now? Eileen Fischer and John F. Sherry Jr. Section One: Forming and Framing From CCT to CCC: Building Consumer Culture Community Johanna Moisander Lisa Penaloza and Anu Valtonen Theoretical Realism: Culture and Politics in Commercial Imagery Linda M. Scott Section Two: Time and Space Banking on History: Reflections in the Archive Mirror Barbara Olsen Dwelling in Mobility: Homemaking Among Mobile Professionals Fleura Bardhi and Søren Askegaard Section Three: Setting and Self Are We There Yet? Coproducing Success and Failure in Personal Training Eileen Fischer Cele C. Otnes Brynn Winegard Eric Li and Sarah Scarbrough-Wilner Designer Genes: DNA Testing Services and Consumer Identity Elizabeth C. Hirschman and Donald Panther-Yates Section Four: Brands and Images Allomother as Image and Essence: Animating the American Girl Brand John F. Sherry Jr. Stefania Borghini Mary Ann McGrath Albert Muñiz Nina Diamond and Robert V. Kozinets Engineering a Mainstream Market for Sustainable Practices Diane M. Martin and John W. Schouten Section Five: Rites and Games Tinsel Trimmings and Tensions: Negotiating a Focal Artifact Cele C. Otnes Elizabeth Crosby Robert Kreuzbauer and Jennifer Ho Stacking the Deck; Gambling in Film and the Diffusion of Casino Gambling Ashlee Humphreys Section Six: Poetry Living Things Small Things John W. Schouten Heading Home Consumption Kaddish in Four Koans John F. Sherry Jr. Haiku for EATNIKS Eugene Halton Imagined (Musical) Experiences: Across Four Centuries George Zinkhan Conclusion Reflections and Revanche John F. Sherry Jr. and Eileen Fischer.
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