This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton. Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010. Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.
Inhaltsangabe
Introduction: Critical Traditions James F. Hamilton and Robert Bodle Part I: Critical Political Economy 1. Marketers' Influence on Media: Renewing the Radical Tradition for the Digital Age Jonathan Hardy 2. App Advertising: The Rise of the Player Commodity David Nieborg 3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification Brice Nixon 4. Contradiction and Crisis: The Political Economy of Promotional Authenticity James H. Wittebols 5. Toward a Critical Ecological Theory of Advertising David Park Part II: Ideology Critique 6. On the Futility of Advertising Critique: Searching for Alternatives Olga Fedorenko 7. Art for Fun and Profit: The Political Aesthetics of Advertising Nicholas Holm 8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice Chris Miles 9. Captains of Habit Formation: Marketers' Emerging Models of Mind Anthony Nadler and Lee McGuigan 10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power Robert Bodle Part III: Critical Textual Analysis 11. Signification Advertising and Its Evolution Felip Vidal Auladell 12. Advertising and Photography in a Culture of Photo Sharing Iben Bredahl Jessen 13. Towards a Critical Advertising Pedagogy: Defying Children's Reasoning on Advertising Silke Lissens and Joke Bauwens Part IV: Critical Discursive/Rhetorical Analysis 14. Mimicry as Analytical Category in Critical Advertising Research Nils S. Borchers 15. Class and Advertising Matthew P. McAllister and Anna Aupperle 16. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical Strategies Paulo Barroso Part V: Emotion, Mood, Affect 17. The Mood of Information in an Age of Empathic Media Andrew McStay 18. Affect Theory and Advertising Emily West 19. A Critique of the Advertising Consumer as 'Target': Addressing Advertising's Reflective Audience Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock Bing
Introduction: Critical Traditions James F. Hamilton and Robert Bodle Part I: Critical Political Economy 1. Marketers' Influence on Media: Renewing the Radical Tradition for the Digital Age Jonathan Hardy 2. App Advertising: The Rise of the Player Commodity David Nieborg 3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification Brice Nixon 4. Contradiction and Crisis: The Political Economy of Promotional Authenticity James H. Wittebols 5. Toward a Critical Ecological Theory of Advertising David Park Part II: Ideology Critique 6. On the Futility of Advertising Critique: Searching for Alternatives Olga Fedorenko 7. Art for Fun and Profit: The Political Aesthetics of Advertising Nicholas Holm 8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice Chris Miles 9. Captains of Habit Formation: Marketers' Emerging Models of Mind Anthony Nadler and Lee McGuigan 10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power Robert Bodle Part III: Critical Textual Analysis 11. Signification Advertising and Its Evolution Felip Vidal Auladell 12. Advertising and Photography in a Culture of Photo Sharing Iben Bredahl Jessen 13. Towards a Critical Advertising Pedagogy: Defying Children's Reasoning on Advertising Silke Lissens and Joke Bauwens Part IV: Critical Discursive/Rhetorical Analysis 14. Mimicry as Analytical Category in Critical Advertising Research Nils S. Borchers 15. Class and Advertising Matthew P. McAllister and Anna Aupperle 16. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical Strategies Paulo Barroso Part V: Emotion, Mood, Affect 17. The Mood of Information in an Age of Empathic Media Andrew McStay 18. Affect Theory and Advertising Emily West 19. A Critique of the Advertising Consumer as 'Target': Addressing Advertising's Reflective Audience Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock Bing
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