Exploring Brand Dynamics: Value and Dominance - Chigora, Farai;Vutete, Clever;Vutete, Christopher
26,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

The book on branding provides a platform by the student, managers, lecturers, business owners and the society to apply the various branding concepts and strategies. The academics will benefit through learning how various taxi owner managers established the logos, brand messages, trademarks, colours, symbols and experiences. Consumers of the taxi services will also understand how brands are created and used in any environment. Visitors from other cities and towns will know the type of taxi brands. This basis is built on the ground that brands stay in the minds of people. The proliferation of…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
The book on branding provides a platform by the student, managers, lecturers, business owners and the society to apply the various branding concepts and strategies. The academics will benefit through learning how various taxi owner managers established the logos, brand messages, trademarks, colours, symbols and experiences. Consumers of the taxi services will also understand how brands are created and used in any environment. Visitors from other cities and towns will know the type of taxi brands. This basis is built on the ground that brands stay in the minds of people. The proliferation of taxi brands in Harare and other towns make it noble to find out the issues and atmosphere behind such brands. Any other industries that are experiencing similar hype of brands will see some green lights on how to do it better. The views and responses of stakeholders in the mini survey were analysed to produce branding strategy features in the industry. The findings and associated discussion are therefore critical literature for future writers in the area of branding.
Autorenporträt
Farai Chigora;MBA and a Bcom (hons) in Tourism and Hospitality Managemet from Midlands State University. Currently a lecturer at local universities in Zimbabwe.Daina Dudzai ;Masters of Art in Leadership and Management and a Bachelor of Business Studies from the University of Zimbabwe,currently a consultancy and administrator for International NGOs.