Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.
Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.
Kory Floyd is a professor of communication at the University of Arizona, USA. Paul Schrodt is the Philip J. and Cheryl C. Burguière's Professor of Communication Studies at Texas Christian University, USA. Larry A. Erbert is an associate professor of communication at the University of Colorado Denver, USA. Kristina M. Scharp is an associate professor in the Department of Communication at Rutgers University, USA.
Inhaltsangabe
1. Making Sense of Communication 2. Conceptualizing Communication Theory 3. Communication Theory and Research 4. Signs Symbols and Semantics 5. Organizing and Sending Messages 6. Explaining and Understanding Human Behavior 7. Discourse and Change 8. Communication in Developing Relationships 9. Communication in Sustaining Relationships 10. Processes of Persuasion 11. Communication in Organizations 12. Theories of Group and Family Communication 13. Theories of Health Communication 14. Technology and Media Processing 15. Theories of Communication Culture and Critique Glossary
1. Making Sense of Communication 2. Conceptualizing Communication Theory 3. Communication Theory and Research 4. Signs Symbols and Semantics 5. Organizing and Sending Messages 6. Explaining and Understanding Human Behavior 7. Discourse and Change 8. Communication in Developing Relationships 9. Communication in Sustaining Relationships 10. Processes of Persuasion 11. Communication in Organizations 12. Theories of Group and Family Communication 13. Theories of Health Communication 14. Technology and Media Processing 15. Theories of Communication Culture and Critique Glossary
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