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This book for the first time, explores the role and importance of 'community', 'culture' and its impact through festivals and events. By doing so the book explores local traditions, culture, and how community festivals and events can act as a catalyst for tourism and create a sense of community, and offers further insight into the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity and multi-ethnic communities.

Produktbeschreibung
This book for the first time, explores the role and importance of 'community', 'culture' and its impact through festivals and events. By doing so the book explores local traditions, culture, and how community festivals and events can act as a catalyst for tourism and create a sense of community, and offers further insight into the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity and multi-ethnic communities.
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Autorenporträt
Allan Jepson was awarded his PhD in 2009; which investigated community festival planning and decision making practices. He is currently a senior academic in Event Studies & Tourism, and researcher in communities and their events within the Marketing Insight Research Group (MIRU) at the University of Hertfordshire in the UK. Over the last decade he has developed undergraduate and postgraduate degree programmes, in Tourism, Hospitality and Event Management. Alan Clarke works at the University of Pannonia in Veszprém in Hungary, where he helped to develop the English programmes at BA and Masters levels in tourism and hospitality. Since moving to Hungary he has continued his commitments in the UK and is a Visiting Professor at the University of Derby. His current research interests include religious tourism and finding the commonalities between wine tourism in Hungary and whisky trails in Scotland.