Exploring Consumer Preferences towards fast food Industry, Delhi,India - Kalra, Gaurav
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The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.

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Produktbeschreibung
The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.
Autorenporträt
Gaurav Kalra is an esteemed third year student of Bachelors of Business Economics(BBE) in Delhi University, India, He wrote this paper during the term of his second year in college. He also worked with few Sugar Manufacturing Concerns in India as an intern in their International Trade Dept. Also, he has done Commodity Certification from NCDEX,India