Ragnar Bergvik

Exploring Innovative Capabilities in an Incumbent Firm

A Case Study of Geveko Group and the ITS Industry

• Broschiertes Buch

Produktbeschreibung

Nowadays, companies are operating in an environment
that is characterized by ongoing and complex changes.
One reason for that is the evolution of industries.
This puts innovative capabilities in a central
position. When trying to do something new it is
mainly incumbent firms struggling to find the right
balance between efficiency and creativity which
generally requires conflictive capabilities.

In this work the case of an incumbent firm is
examined. Geveko Group being one of the European
leaders in the road marking business today has
identified Intelligent Transport Systems (ITS) as an
opportunity to maintain its competitive advantage. A
framework to explore innovative capabilities is
designed based on existing literature for the
specific case of Geveko. The findings are that Geveko
is heading in the right direction. But there are
significant points such as the diffusion of knowledge
within the entire group as well as thesettings and
communication of a clear vision towards ITS which
have to be improved. Finally, it is recommended to
form an independent business area for Geveko ITS and
how to enhance innovative capabilities within this
new business unit and Geveko as a whole.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 76
• Englisch
• ISBN-13: 9783639102734
• ISBN-10: 3639102738
• Artikelnr.: 25620676

Autorenporträt

Ragnar Bergvik and Marika Dertz studied Industrial Engineering
and Management and both hold a MSc in Management and Economics of
Innovation from Chalmers University of Technology (Gothenburg).
Having graduated, Ragnar is now working as Management Consultant
in Oslo, while Marika is currently finishing her diploma at the
Technical University Berlin.