Andere Kunden interessierten sich auch für
![The power of electronic word-of-mouth]( "The power of electronic word-of-mouth")
The power of electronic word-of-mouth51,99 €![The Art of Social Selling]( "The Art of Social Selling")
The Art of Social Selling22,99 €![How Positive and Negative Electronic Word of Mouth can Affect Consumer]( "How Positive and Negative Electronic Word of Mouth can Affect Consumer")
How Positive and Negative Electronic Word of Mouth can Affect Consumer32,99 €![Trustworthiness and Influence of Electronic Word of Mouth]( "Trustworthiness and Influence of Electronic Word of Mouth")
Trustworthiness and Influence of Electronic Word of Mouth32,99 €![Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention]( "Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention")
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention47,95 €![Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace]( "Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace")
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace213,99 €![Electronic-Word-of-Mouth-Marketing in Online-Communities und sozialen Netzwerken]( "Electronic-Word-of-Mouth-Marketing in Online-Communities und sozialen Netzwerken")
Electronic-Word-of-Mouth-Marketing in Online-Communities und sozialen Netzwerken18,95 €
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.