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"Export Competitiveness of Organic Basmati Rice" was conducted for determining the existing export performance parameters of the firms, the relationship between demand and supply side factors responsible for export competitiveness, the effect of price changes and policy measures on export competitiveness and suggesting the strategy for enhancing export competitiveness. basmati production and trade in the state more competitive, AEZ has to take initiative to overcome problems of basmati exporters regarding double taxation, technical needs procedural complexities etc. training should be organizing for exporters, rice millers, rice mill workers, farmers and extension worker to bring efficiency in the exports. Exporters may be trained regarding ECGC schemes and export procedures whereas farmers and extension workers may be trained about pre and post-harvest management practices. It has been found that UOCB, a government-supported institution is providing all kind of backward and forward linkages. State government needs to promote its brand globally. For this government has to initiate few strategies to build a strong brand in the International market.