Export Planning - Leeman, Joris J. A.
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The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to:-Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;-Put together a sound line of reasoning from strategy to implementation.This book provides you with: -An Export Planning - Model: a framework to…mehr

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Produktbeschreibung
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to:-Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;-Put together a sound line of reasoning from strategy to implementation.This book provides you with: -An Export Planning - Model: a framework to develop your International Marketing Plan;-4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;-10 steps and 5P's for export which can be used as a toolkit;-A checklist to review whether you are ready for export;"The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance." A book for practitioners and thinkers; students and managers.
Autorenporträt
Joris J.A. Leeman is founder of the Institute for Business Process Management (www.institute-bpm.com). He has extensive experience in organising the back-end part of the business: organisation, supply chain management, IT ¿ systems, e-Commerce and e-Business, logistics and sourcing operations. He is a consultant, lecturer and author. Prior to this he worked as a manager, director and executive for global operating companies like MEXX, Johnson & Johnson and ESPRIT. Besides his consultancy activities he is a part-time lecturer at the Arnhem Business School, HAN University of Applied Science, in The Netherlands. He received his B.A. degree in Logistics & Economics from HAN University in The Netherlands. He received his M.A. degree in International Business and M.B.A. degree from Webster University, St. Louis, U.S.A.