Jon Kolko

Exposing the Magic of Design

A Practitioner's Guide to the Methods and Theory of Synthesis

• Broschiertes Buch

Produktbeschreibung

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success.

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Produktdetails

• Verlag: OUP US
• Seitenzahl: 206
• Erscheinungstermin: 1. September 2015
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 322g
• ISBN-13: 9780190276218
• ISBN-10: 0190276215
• Artikelnr.: 47863863

Autorenporträt

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.

Inhaltsangabe

Introduction
Section One: What is Synthesis?
Chapter 1: A Theory of Synthesis
Chapter 2: Sensemaking, Frames, Models and Patterns
Chapter 3: Abductive Reasoning
Section Two: Design Synthesis in a Business Context
Chapter 4: The Value of Synthesis in Driving Innovation
Chapter 5: The Culture of Synthesis
Section Three: Methods and Applicability
Chapter 6: Methods for Making Meaning out of Data
Chapter 7: Methods for Building an Experience Framework
Chapter 8: Methods for Creating Empathy and Insight
Conclusion
Glossary
Works Cited
Index