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This monograph is the result of the author's long-term work devoted to the study of language and style of mass media texts of the early 21st century. The study contains the analysis of various expressive means of the Russian language, which allow to realize the dominant function of modern mass media - the influencing one, the mechanisms of creating the expression of a newspaper message are shown, the ways of forming the axiological paradigm in mass media texts are revealed. The monograph implements a comprehensive approach to the study of expressive lexical resources of the mass media language, which implies their analysis in the following aspects: classification (description of the system of lexical means of creating expression); functional (definition of the lexical means of creating expression); functional (definition of the lexical resources of the mass media) .