Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century.
Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century.
Alyxandra Vesey is Assistant Professor in Journalism and Creative Media at the University of Alabama. Her research focuses on the gendered dynamics of creative labor in the music industries. Her work has appeared in Journal of Cinema and Media Studies, Feminist Media Studies, Television and New Media, Journal of Popular Music Studies, Camera Obscura, Velvet Light Trap, and Emergent Feminisms: Complicating a Postfeminist Media Culture.
Inhaltsangabe
* Introduction: Can't Get Enough of Myself: The Feminization of Collaborative Music Merchandise * 1. Mapping the Conditions for Feminized Collaborative Music Merchandise * 2. Capturing Her Essence: Pop Star Fragrance Collections and Post-Feminist Entrepreneurship * 3. Wearing Her Clothes: M.I.A. and the Post-Colonial Feminism of Recycled Fashion * 4. Putting on Her Face: Rihanna and the Popular Feminism of Inclusive Beauty * 5. Following Her Recipe: Patti LaBelle and Black Women's Soul Food Entrepreneurship * 6. Playing Her Guitar: St. Vincent and the Post-Structural Feminism of Instrument Design * Conclusion: Overextended * Bibliography * Index
* Introduction: Can't Get Enough of Myself: The Feminization of Collaborative Music Merchandise * 1. Mapping the Conditions for Feminized Collaborative Music Merchandise * 2. Capturing Her Essence: Pop Star Fragrance Collections and Post-Feminist Entrepreneurship * 3. Wearing Her Clothes: M.I.A. and the Post-Colonial Feminism of Recycled Fashion * 4. Putting on Her Face: Rihanna and the Popular Feminism of Inclusive Beauty * 5. Following Her Recipe: Patti LaBelle and Black Women's Soul Food Entrepreneurship * 6. Playing Her Guitar: St. Vincent and the Post-Structural Feminism of Instrument Design * Conclusion: Overextended * Bibliography * Index
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