This book reveals the conditions of utilization of antenatal and postnatal services by the rural women in most populated province (Punjab) of Pakistan. What are the socio-economic and demographic factors that affect the utilization of these services. The results are quite promising regarding the awareness of the rural women and men for the importance of maternal and neonatal health. The role of doctors, para-medical staff and of media is quite important in boosting the utilization of maternal health care services.