Factors Effecting Brand Loyalty in Fashion Industry of Pakistan
Talha JasimFaha Wajih
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Factors Effecting Brand Loyalty in Fashion Industry of Pakistan

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Its a very beneficiary product for the Marketers to market their brand keeping an eye of Personality Congruence of their targeted audience of the brand with their brand and satisfying their customers with their Perceived Quality with the Brand to maximize the Brand Loyalty and enjoy market Leadership... as fashion has evolved from ages to ages and from centuries to centuries. It's due to fashion that people today are brand loyal and choosy regarding brands. Companies are becoming aware and paying more attention towards the satisfaction of customer as it is the key to customer loyalty and as an...