Factors Influencing Adoption of E-commerce by Kenyan Tour Operators - Chege, Margaret
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Since Kenya is a renown Tourist destination there is need for kenyan Tour Operators to market it effectively. Tourism is an experiential product for which the consumer expects value for money. In order to satisfy his needs the tourist expects the service to be readily accessible and provided with speed. The implementation of E-commerce in the Kenyan Tour Firms' Operations will increase speed of delivery and enable consumers access the various tourist attractions available in kenya. Most business organizations today are embracing new technologies such as E-commerce to enable them attain a…mehr

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Produktbeschreibung
Since Kenya is a renown Tourist destination there is need for kenyan Tour Operators to market it effectively. Tourism is an experiential product for which the consumer expects value for money. In order to satisfy his needs the tourist expects the service to be readily accessible and provided with speed. The implementation of E-commerce in the Kenyan Tour Firms' Operations will increase speed of delivery and enable consumers access the various tourist attractions available in kenya. Most business organizations today are embracing new technologies such as E-commerce to enable them attain a competitive edge. Since Tour Operators are in the service industry, most of their activities e.g sales and marketing, reservations and even payment can effectively be carried out online. Hence, if kenyan Tour Operators Adopt E-commerce it will enable them raise their profits and become more competitive internationally.
Autorenporträt
Margaret Chege BEd, MBA is a lecturer at the Kenya Utalii College where she is Head of the Business Administration Department. She teaches economics and management. Chege is currently pursuing a PhD in strategic management at the University of Nairobi. She has extensive experience of teaching and is an examiner for the Kenya Institute of Bankers.