Factors Influencing Adoption of E-commerce by SMEs in Nairobi's CBD - Rithari, Ngatia
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The introduction of internet based electronic commerce offers significant opportunities for large and small firms across the world to expand their customer base, downsize their operation expenses and at the same time compete on the global market. In the Kenyan context the use of internet to conduct business offers constitutes a great opportunity to small and medium sized enterprises. Some of the benefits include direct interaction with customers, entry into new markets, costs reduction associated with traditional business methods. This book investigates the factors which influence the adoption…mehr

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Produktbeschreibung
The introduction of internet based electronic commerce offers significant opportunities for large and small firms across the world to expand their customer base, downsize their operation expenses and at the same time compete on the global market. In the Kenyan context the use of internet to conduct business offers constitutes a great opportunity to small and medium sized enterprises. Some of the benefits include direct interaction with customers, entry into new markets, costs reduction associated with traditional business methods. This book investigates the factors which influence the adoption of electronic commerce among SMEs in Kenya with particular reference to exhibition stalls in Nairobi¿s CBD. The specific objective of the study includes determining the effect of skills, cost and access to ICT infrastructure and cyber insecurity on the adoption of electronic commerce among exhibition stall business in Nairobi`s Central Business District.
Autorenporträt
Ngatia Rithari holds a Master's degree in Project Planning and Management from the University of Nairobi and a Bachelor of Commerce ¿ Finance from Jomo Kenyatta University of Agriculture and Technology. The author has a keen interest in E-commerce and fin-tech. Mr. Rithari was involved in training and implementation of Equity Bank ¿ Equitel.