Factors Influencing Purchase Decision of Children Toys among Shoppers in Organized Retail - Siva, Chandrasekaran; Thiruvenkadam, T.; Lekshmi, R. S.
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Doctoral Thesis / Dissertation from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, Anna University (Saveetha School of Management), course: Management, language: English, abstract: The prime goal of the study is to examine the factors influencing the purchase decision of children toys from organized stores in Chennai city. The researcher has adopted quantitative and descriptive research for the present study. The factors chosen for the study are need-recognition, influential factors, purchase decision and purchase satisfaction. The survey…mehr

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Produktbeschreibung
Doctoral Thesis / Dissertation from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, Anna University (Saveetha School of Management), course: Management, language: English, abstract: The prime goal of the study is to examine the factors influencing the purchase decision of children toys from organized stores in Chennai city. The researcher has adopted quantitative and descriptive research for the present study. The factors chosen for the study are need-recognition, influential factors, purchase decision and purchase satisfaction. The survey was conducted among 577 sample shoppers of organized stores who have purchased children toys. The structured questionnaire was used to gather the primary data of the present research. Based on the pilot study results, the reliability and validity of the questionnaire was verified. The primary data was analyzed through descriptive and inferential statistical tools using SPSS 20.0 and AMOS 20.0 statistical packages. Toys play a vital role as cultural ambassadors reflecting 5000 years of Indian civilization. Toys manufactured all over the country reflect the cultural diversity of the country. The toy industry is mainly based on small and cottage sectors, with about 4000 manufacturing units comprising of micro (75%), small and medium (22%) and large (3%) units. Consumer behaviour deals with the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. In every family, children are the parts of happiness for the family members, especially their parents, but kids love toys. Playing with toys gives them joy and fun, most of the toys provide at least some opportunity for children to learn. The best toys connect a child¿s senses, spark their imaginations, and encourage them to interact with others. In infancy toys are their world which serves them to learn to walk, talk, socialize, gain knowledge, grow emotionally, and develop social and awareness.
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Autorenporträt
Dr. S. Chandrasekaran Associate Professor at Saveetha School of Management .Prior to this, he worked at Department of Management Studies, (SRM Group) Easwari Engineering College and Galaxy Institute of Management (B School), Dhaanish Ahmed College of engineering. Prior to his academic experience worked in Sales at Sree Krishna Enterprises (Luxor Writing Instruments ¿ Parker Pens). His main research interests are in the areas of Retail Marketing, Consumer behaviour. His secondary research interests are Enterprise resource planning and Data science. He teaches Marketing and System elective papers. Holds a Ph.D in Marketing from Anna University (Honorable Prime Minister presided the 42nd convocation event at Anna University and awarded to the scholars) , Chennai .He has an M.Phil from Alagappa Univeristy, Cleared UGC-NET and graduated MBA from SRM School of Management, Chennai and got a BCA degree from Jawahar Science College (Govt Aided)affiliated to Madras University. He has published 12 articles in International Journals including Scopus and Annexure list & 27 papers in ISBN Edited volume book conference proceedings and national journals. Published 2 teaching module Books for Madras University entitled Knowledge Management Systems and Database Management systems. Dr.S.Chandrasekaran has participated around 24 National and 13 International conferences that include his research participation and presentation at IIM-Indore and 30+ seminars and also 15 FDP¿s. He has been the editorial member for SAMZHODANA (Journal of Management research) ISSN E-Journal owned by SRM Easwari Engineering College, Archers & Elevators Publishers ,Kumbakonam. He has organized seminar¿s, webinar and conference in department and also an active committee member for conducting training program for Police officers and also handout developed for the training program in the year 2021 for the officer¿s. Acted as Research Assistant and supported for data analysis in the consultancy work SME and economic development in Sultanate of Oman under the Principal Investigator Dr.Mu.Subrahmanian (Arab Open University - Oman).